Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of updating the structure and content of a website to improve search results for target keywords & phrases. This is accomplished by updating, adding & reorganizing website elements to target specific search keywords.

The key measurable for a Search Engine Optimization program is improved organic search results. It's logical that better search results will lead to more clicks - available research on click-through rates indicates that search results in the 1-5 range account for over 70% of click-throughs (the #1 result accounts for over 35%).

SEO strategy starts with keyword research. Once the most important keywords have been identified for a particular business, they can be weaved into the website elements. The objective of this process is to make the website highly relevant to the target search terms. In some cases, good on-page SEO can provide significant benefits. But more often, additional tasks are needed to maximize search results.

There is an ever increasing overlap between optimizing a website for search and improving it's usability. A page that has been well optimized for search will also provide a good user experience, giving prospects a very clear picture of what they can expect from your business and converting website visits into leads.

Our solution is customized to the particular needs of your business - call or email for a free evaluation.